Writing for Practical Ecommerce, Jill Kocher Brown of IBM iX provides us with an SEO checklist which outlines 16 monthly tasks to help you manage the SEO performance of your websites.
Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks, and sales to your competitors.
From checking metadata to monitoring top referring sites to updating your keyword research, I think Amanda’s checklist will prove to be a handy tool in your digital marketing arsenal.
Jill’s first tip is to crawl your site on a monthly basis and look for SEO issues to fix. I just downloaded and used her recommended tool (Screaming Frog SEO Spider) to test it on this site, and I found a gap in my page titles and meta descriptions which I was able to quickly fix. Thanks Jill!