While I usually see popups used for collecting email addresses, Jannica Nyman reflects on additional uses for popups on ecommerce sites. Writing for Nosto, she recommends eight ways to use popups in addition to email address collection.
Ah the pop-up, a once much maligned feature of the internet – destined, it seemed, to be banished from our screen. But the pop-up, like double denim and novelty facial hair, has seen an unlikely comeback!
Among Jannica’s suggestions: use popups to create a sense of urgency, to advertise flash sales, to offer a discount based on average order size, and several more purposes.
Personally, I continue to find popups annoying. I think I’ve grown accustomed to seeing a popup (usually for email address collection) when I first visit a site, but it’s the popups which occur at additional points in my visit which annoy me — especially the popups which intrude when I’m trying to leave a website. But that may just be me. I suspect that the data merchants collect around even the “annoying” popups still justifies their use.