In a recent article for Search Engine Journal, Lisa Buyer provides a wonderful summary of a vast amount of Pinterest-related information and tips. She covers some interesting Pinterest stats (including a surprise for me – the percentage of new signups by men), and then lists short summaries and tips for a large set of Pinterest marketing topics.
For brands looking to get PR exposure and ROI out of social media in 2018 at a time when Facebook is frightening and, Instagram is inundating, Pinterest could be the perfect channel offering up some of the most attractive opportunities.
While reading through Lisa’s article, I was thinking to myself, “She’s not writing a lot about each Pinterest-related topic, but her thoughts are concise and very helpful.” I envision myself coming back to her article over and over again for reminders of all the different aspects of Pinterest marketing I should be aware of (and investigate further) as we consider how to incorporate Pinterest into our overall social efforts in my day job. Definitely an article to bookmark (or better yet, add to my personal Pinterest account!).