I am a digital commerce executive with 18 years’ experience driving profitable online initiatives.
Whether it is simultaneously launching three European ecommerce websites in three different languages and two different currencies, initiating and launching a completely new website and driving it to online profitability within 4 1/2 months, or collaborating to conceive and implement a groundbreaking online product configurator, my achievements are characterized by bold innovation, successful project management, and ongoing profitability.
I have a history of building effective teams through careful hiring and mentoring team members to be efficient, data-centric problem solvers with strong communication skills.
I specialize in re-engineering and automating processes for greater efficiency and error reduction through the use of advanced Excel techniques (formulas and macros).
I am intimately involved in ecommerce platform evaluation including Request for Proposal (RFP) development and scoring, narrowing choices, and final decisions.
I am also experienced in the use of several digital commerce platforms, content management systems (CMS), and learning management systems (LMS), including Oracle OCP Site Manager, MarketLive Commerce Platform, Google Analytics, Akamai, Bazaarvoice, ChannelAdvisor, Criteo, Amazon Seller Central, Amazon Vendor Central, Yahoo! Store, WordPress, Expression Engine, Amember, Buffer, Celebros, Ifttt, McAfee Secure, Moodle, Scene7, Vbulletin, WhatCounts, Rainmaker, Kindle Direct Publishing, and MailChimp.
I love to discuss anything related to online marketing. If you are also passionate about digital marketing, feel free to contact me using the form to the right. I’d be more than happy to hear from you!