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Tools for New Product Introductions
Orion introduces new products several times throughout the year. Given that there are several online channels (our US/Canada and European websites, seven different Amazon websites, and Walmart), …
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Innovative Ecommerce Uses for Microsoft Excel
In my day job as an ecommerce director, we currently sell our products through 12 desktop and mobile websites (in addition to 7 Amazon channels and Walmart.com). On our own websites, we have 93 …
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The Risks Involved in Hiring an Online Marketing Agency
Writing for InternationalLaw.com, James W. McPhillips of Pillsbury Winthrop Shaw Pittman LLP recommends several contractual issues a real estate agency should consider when bringing on an online …
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Four Ways to Use Social Media to Build Your List and Engagement
Writing for MarTechSeries.com, Adrian Fisher of PropertySimple details how four different offline marketing methods can be adapted for use in social media channels.One out of three Internet users look …
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We Should Treat GDPR Like The Opportunity It Is
Writing for ContentMarketingInstitute.com, Robert Rose argues that the new European data privacy law (the General Data Protection Regulation or GDPR) is a golden opportunity for digital marketers. He …
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