I recommend a general content marketing strategy for my employer and all my clients. This one-page summary of that strategy is a high-level, broad document. It includes this foundational …
Stop Using These Outdated Social Media Tactics
Writing for Search Engine Journal, Mark Traphagen of Stone Temple Consulting covers six social media marketing tactics which, although once used extensively, now should be abandoned because they can …
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Why Does This Couple Keeping Getting Packages From Amazon?
Sean P. Murphy, the consumer advocacy reporter for the Boston Globe, tells the story of Mike and Kelly Gallivan who keep receiving one or two packages from Amazon a week - containing items they never …
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Why Community-Centric Content is Critical for SEO Success
According to Jill Kocher Brown of IBM iX, content which focuses on the benefit of the entire community interested in a niche (instead of just shoppers) will earn the valuable backlinks necessary for …
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How Do Color Choices Affect Ecommerce Success?
In this article on CrazyEgg.com, Sean Work shares a Kissmetrics infographic which includes information on how the strategic use of color can improve your conversion rate. Get the right color scheme …
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Can Smaller Merchants Afford Real-time Pricing Technology?
Writing for Practical Ecommerce, Gagan Mehra tells us that real-time pricing technology can now be afforded by more than the big ecommerce players, citing increased revenue, improved loyalty, and more …
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