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Conversion Rate Optimization

Conversion rate optimization is a process through which ecommerce companies improve their websites and increase the percentage of people who take a desired action on their web pages (purchases, newsletter signups, etc.).

Typically fueled by A/B or multivariate testing, a company will make small changes to their website, analyze performance before and after the change, and then either make the change permanent or abandon it based on the results (or, as is more common, test the "winner" among various scenarios against other untested scenarios).

Here you will find all of the articles I have written and curated regarding conversion rate optimization.