Digital Media Strategist
Ecommerce strategy is a set of broad principles and guidelines which govern month-to-month and day-to-day activity in an ecommerce operation. It can include a general understanding of online consumer behavior, decisions about which online channels to prioritize, platform requirements, and much more.
Here you will find all of the articles I have written and curated regarding ecommerce strategy.
In her article on CXL's blog, Kylie Ora Lobell offers a comprehensive list of recommendations for how marketers can refine their skills in the face of the growing use of artificial intelligence in …
Continue Reading about How To Grow in the Face of Artificial Intelligence’s Rise →
While I usually see popups used for collecting email addresses, Jannica Nyman reflects on additional uses for popups on ecommerce sites. Writing for Nosto, she recommends eight ways to use popups in …
Continue Reading about 9 Ways to Use Popups on an Ecommerce Site →
Although this article from The Atlantic is several years old, for some reason it still showed up in the feeds and searches I monitor for ecommerce news. Even though it's not current, the information …
In this article from Practical Ecommerce, Pamela Hazelton shares some valuable tips for addressing eight key issues as the Q4 holiday season approaches. The holiday shopping season is already here. …
Continue Reading about 8 Ways to Prepare for the Holiday Season →
This is the eighth and final article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization. Actionable …
Continue Reading about A Digital Media Strategist Will Evaluate Your Analytics System →
This is the seventh article in an eight-part series which describes the role of a digital media strategist in improving the website operations of a company or organization. All of the elements of …
