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Display Advertising

Display advertising is a form of online promotion which uses graphical advertisements (often called "banners") which combine text and images, and sometimes videos and/or audio as well. Typically, these banners are used for branding purposes, although they can also include specific calls to action such as elements which persuade the viewer to make a purchase or sign up for email newsletters.

Here you will find all of the articles I have written and curated regarding display advertising.