This article by Brad Smith on the Kissmetrics blog lays out a plan to increase retention rates on your website by identifying the milestones a new visitor will reach along the road to becoming a …
Using Facebook Ads to Drive More Holiday Sales
Tara Mahoney, a freelance software designer and developer, writes a comprehensive article for the Shopify blog which tells us how Facebook advertising is different during the holiday season, explains …
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Examples of Great Ecommerce Product Videos
Tracey Wallace, Editor-in-Chief at BigCommerce, compiles examples of great product videos while recommending characteristics of the best approaches. There is no one right way to make a product …
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Content Marketing Ideas for the Holiday Season
Armando Roggio shares five ideas for content marketing in December in this article from Practical Ecommerce. Holiday how-to articles or videos, a look back and ahead, and any of several quirky …
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Prepare Your Google Shopping Campaigns For The Holiday Season
According to Brett Curry of OMG Commerce, Google Shopping is "growing at a breakneck pace." For product-related queries on Google, up to 64% result in clicks on Google Shopping ads. In light of these …
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How to Know What Web Pages a Shopper Will Visit Next
Predictive intelligence is being used in ecommerce today, not only by product recommendation engines (I'm routinely approached by companies who promise this sort of technology) but by companies like …
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