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Search Engine Optimization

Search Engine Optimization — also known as "SEO" — represents a suite of online marketing tactics through which a company, organization, or individual attempts to influence the rankings of their website in search engine results at Google, Bing, Yahoo, as well as at second-tier and niche search engines.

Over the years, various techniques have waxed and waned in terms of popularity among digital marketers, but the one set of techniques which has stood the test of time is 1) ensuring your website does not unintentionally cause problems from a technical standpoint; 2) providing helpful content to visitors; and 3) writing copy carefully, yet authentically, to target popular keywords and key phrases in your niche market.

Here you will find all of the articles I have written and curated regarding search engine optimization.