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Content Plans

Orion Telescopes & Binoculars uses a website platform which includes the ability to add what we call managed and targeted content to our websites (managed content is generally static, while targeted content can be dynamic based on customer demographics, behavior, etc.). We have launched five major phases of our online presence using this website platform. For each of those phases, I have prepared a set of written instructions to detail the managed and targeted content our internet marketing staff should add to the website.