In the fall of 2015, we simultaneously launched three European websites – OrionTelescopes.co.uk, OrionTelescopes.de, and OrionTelescopes.eu/fr.
Content Plan
In connection with these launches, I developed a series of documents — totaling 1,413 pages — to provide content (in three different languages and reflecting two different currencies) for Orion’s internet marketing team to enter into managed and targeted content areas of the websites. The document covers content to be entered into the header and footer of the website, various areas of the home page, site sections, categories, sub-categories, customer service pages, user account pages, the shopping cart, checkout pages, several general content pages, and several overlays.
Download My European Website Content PlanImage and PDF Plan
As part of developing the content plans for Orion’s German, French, and UK websites, I also created these image and pdf plans to provide guidance to our Creative Department in creating and uploading the necessary image and document files.
Download My European Website Image and PDF PlanThis preparatory work and the resulting plans streamlined our launch process dramatically.
Image courtesy of Alejandro Escamilla. Used by permission.