Tracey Wallace, Editor-in-Chief at BigCommerce, compiles examples of great product videos while recommending characteristics of the best approaches.
There is no one right way to make a product video. Depending on your vertical, customers have various expectations on what they want to see. And, they have various needs based on how they make purchasing decisions. There are a few things though that are common to all the best product videos out there.
Among Tracey’s recommendations are to tell a story by putting the product in a context, to keep videos short, and to show the human element. I particularly liked the video review of the Kask Protone Helmet by Glory Cycles.