One out of three Internet users look for information about a product or brand on social media networks. Aware of this trend, more and more real estate agencies are turning to social media to promote their brands. However, the more agents that shift to social, the more difficult it is for any single real estate professional to stand out in the crowd. Realtors that want to be successful on social media need to come up with a unique marketing campaign.
Each of the tactics he describes corresponds to a tried-and-true, classic marketing technique: Word-of-Mouth and Family Recommendations, Building Engagement and Trust In-Person, Raising Brand Awareness, and Creating Urgency.