Unless you can create a social media giant like Facebook or a Google, you’ll have to rely on other popular websites to increase your brand’s reach. That’s why you repurpose your content marketing efforts, pursue guest blogging, undertake social media marketing, deploy search engine optimization and the like. It’s always good to reach a new target audience.
Whether you publish fresh content (best for new bloggers) or repurpose existing evergreen content from your blog (best for established bloggers), Medium can help you grow your reach. Reading Neil’s article sparked my thinking about how we might be able to use the over 600 articles we currently have on our websites.