In this article on the Practical Ecommerce website, Carolyn Nye of Acxiom offers several tips for growing your email subscriber list.
One of the largest assets of an ecommerce company is its email subscriber file. In that database is likely a mix of past and current customers, brand advocates, and prospects. An email-marketing program is only as good as the quality of the list.
Especially interesting to me were Carolyn’s recommendations on how to revive email addresses which have previously bounced and a few less-common suggestions for attracting new subscribers.