After telescope.com was first launched on its current platform, Orion launched its first foray into international online business through a new European website at OrionTelescopes.eu in the fall of 2013. In connection with that launch, I prepared this 202-page document to help Orion’s internet marketing staff enter content into the managed and targeted content areas of this new website. The document covers content to be entered into the header and footer of the website, various areas of the home page, site sections, categories, sub-categories, customer service pages, user account pages, the shopping cart, checkout pages, several general content pages, and several overlays.
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