According to Brett Curry of OMG Commerce, Google Shopping is “growing at a breakneck pace.” For product-related queries on Google, up to 64% result in clicks on Google Shopping ads. In light of these facts, Curry offers seven ways to dominate Google Shopping during the holiday season in this article on the Shopify blog.
When customers search for products online, 35% start with Google or other search engines. Of those that start with a search engine, 52% click through the Google Shopping results or Product Listing Ads (PLA).
His recommendations include tips on feed health, bidding strategy, remarketing, and much more. Based on this article, I’ve added a task on my list to ask our PPC consultants about Remarketing Lists for Search Ads (RLSAs) and Customer Match.