Writing for Search Engine Journal, Mark Traphagen of Stone Temple Consulting covers six social media marketing tactics which, although once used extensively, now should be abandoned because they can do more harm than good.
Are you practicing social media with the same cookie cutter tactics that have been used since Mark Zuckerberg moved into his Harvard dorm room?
The first four tactics he describes are approaches my current company has never used, but his last two points provided good reminders and tips for our social media strategy. In the first of these last two points, Mark delves into the best time of day to post on your social media accounts, busting common myths and offering valuable advice for discovering the best time for your specific audience. In his final point, Mark bemoans the lack of optimization he sees for social sharing in what companies are posting their social channels.
I just added three items to my task list at work:
- Find out more about followerwonk (which Mark mentions in his article);
- review the times of day when our Facebook and Twitter audiences are most active; and
- confirm that our educational and product content is optimized for sharing.