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FRANK N. JOHNSON

Digital Media Strategist

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brad smith

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Should You Expect Your Facebook Ads To Perform Like Pay-Per-Click Ads?

January 24, 2017 By Frank Johnson

Writing for Kissmetrics, Brad Smith of Codeless explains why Facebook advertising needs to be approached differently than pay-per-click ads — because search engine users have a different intent …

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Filed Under: Social Tagged With: brad smith, codeless, facebook advertising, kissmetrics

The Perfect Onboarding Sequence

November 18, 2016 By Frank Johnson

This article by Brad Smith on the Kissmetrics blog lays out a plan to increase retention rates on your website by identifying the milestones a new visitor will reach along the road to becoming a …

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Filed Under: User Experience Tagged With: brad smith, buyers journey, kissmetrics, retention

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