In the spring of 2011, Orion Telescopes & Binoculars launched the current iteration of our primary website at telescope.com. In connection with that launch, I prepared this 174-page document to provide instructions to Orion’s internet marketing team for entering content into managed and targeted content areas of the website. The document covers content to be entered into the header and footer of the website, various areas of the home page, site sections, categories, sub-categories, customer service pages, user account pages, the shopping cart, checkout pages, several general content pages, and several overlays.
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