Writing for InternationalLaw.com, James W. McPhillips of Pillsbury Winthrop Shaw Pittman LLP recommends several contractual issues a real estate agency should consider when bringing on an online marketing agency to manage its digital strategy.
Digital advertising is an effective and efficient way to brand a property, but it is also increasingly complex and nuanced, which is why many real estate firms subcontract this work to creative agencies that specialize in digital ad strategy and development. Engaging a third party to provide this service, however, can introduce risk in a number of areas …
Among the issues he discusses are data breach considerations (including GDPR, other new European data protection regulation), clarity around deliverables and timeline, intellectual property rights, and non-compete clauses.
Curated from: https://www.lexology.com/library/detail.aspx?g=9e1c3cdb-2607-427b-9b4a-cb8f42ca31d1
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