Tara Mahoney, a freelance software designer and developer, writes a comprehensive article for the Shopify blog which tells us how Facebook advertising is different during the holiday season, explains why advance preparation is important, and then describes 14 advanced strategies for using Facebook ads during the season.
(Holiday season is the) time of year when customers are primed for purchasing. It’s also when marketers start increasing advertising budgets. With so many big shopping days, (many companies) will increase spending, especially with Facebook ads.
Curated from: http://www.shopify.com/blogs/blog/drive-more-holiday-sales-with-facebook-ads
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