Writing for ContentMarketingInstitute.com, Robert Rose argues that the new European data privacy law (the General Data Protection Regulation or GDPR) is a golden opportunity for digital marketers. He goes on to explain how what he calls the role of an “audience strategist” is a perfect fit for ensuring ongoing management of the customer and audience data a company collects.
The key to this innovation isn’t to give up on using personal data to optimize content and marketing strategies. It is rather to begin to care much more about the data we are being given.
I’m challenged by Robert’s article to look at not only GDPR but all data privacy regulations as opportunities to cooperate with customers rather than as reasons to erect walls between my company and our audience. Lots of food for thought here.