Writing for the salesforce commerce cloud blog, Maria Prados details the findings of a recent Worldpay global study of 20,000 respondents in ten countries that sought to determine why consumers use certain payment methods.
Remember when consumers had just a few options for buying merchandise? Pre-internet, shoppers paid by cash, check or credit. Today, online shoppers have myriad digital options – one to suit virtually every demographic in every geography.
After describing the results of the study, the article relates ways in which retailers can respond to consumers’ desires.